Want to track signups, purchases, or visitor behavior on your FatherShops store using ads?
Here’s a simple way to do it using Google Tag Manager (GTM) — no coding required!
✅ What You’ll Need:
A FatherShops website with GTM installed. (See Instructions)
A Google Ads account with a conversion goal.
A Meta (Facebook) Business account with a Pixel.
Step 1: Add Google Ads Tracking
In your Google Ads account:
Go to your Google Ads account and click on create.
Next, click on Conversion Action.
Choose Website and enter your website URL in the next step.
Click on Add Conversion Action Manually.
Fill out the details and click Done
6. Click Agree & Continue.
7. At the end, choose Use Google Tag Manager.
8. Copy your Conversion ID and Conversion Label.
In Google Tag Manager:
Create a new tag:
Type: Google Ads Conversion Tracking
Paste the Conversion ID & Label
Add a trigger:
Example: Page URL contains thank-you or a signup confirmation page
Save and publish.
Step 2: Add Meta (Facebook) Pixel
In Meta Business Tools:
Go to Meta Business Tools.
Navigate to All Tools > Events Manager.
Select or create a Pixel.
Choose Install Manually & Copy your Pixel ID.
In Google Tag Manager:
Create a new tag: (Refer above for images)
Type: Custom HTML
Paste the Meta Pixel base code
Trigger: All Pages
Save and publish.
Done!
Once set up:
Google Ads tracks your conversions to optimize ad performance.
Meta Pixel helps retarget users and track signups or sales.
Everything runs smoothly through Google Tag Manager — no editing your website code.